Our mission is to provide craftsmanship in a sustainable and inspiring way to draw and maintain attention, for all kinds of meetings and to make cross-pollination possible, and to influence the appreciation of craft mastery.

The Ambacht in Beeld Foundation organizes the Craft in Image event every year Festival in the NDSM Loods in Amsterdam. The Craft in Image Festival has existed since 2013 and has been developed into a grand event that introduces a diverse audience craftsmen from home and abroad.